Coherent Consumer Journey
Uniting a network of independent dealers to guarantee an end-to-end brand experience.
In an effort to to deliver a premium brand experience at every touchpoint, Herman Miller partnered with CASE to develop its co-branding solution for its certified dealers. Engaging in field research and an analysis of the brand’s North American dealer network, CASE built a co-branding strategy and created a set of customizable tools that solidified the dealers’ association with the Herman Miller brand and increased customer engagement.
Herman Miller certified dealers involved in the co-branding project development.
Educating and inspiring dealers to become engaged brand ambassadors.
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A digital template that provides a best-in-class web experience and simultaneously builds the Herman Miller and dealership brands.
Hard working design.