CASE + E.L.F. Cosmetics
An e.l.f.ing amazing collaboration
Recharge the O.G. digital-first beauty brand with a clarified vision and a thumbstopping awareness campaign.
- Recharged Brand Strategy
- Recharged Visual & Verbal Identity
- Recharged E-commerce & Marketing Sites
- Paid Media Campaign
- Social Strategy & Campaigns
- Photography & Video
- Influencer & D2C Packaging
Every eye, lip & face
Working as an integrated part of e.l.f.'s creative and marketing teams, CASE helped identify key consumer insights, rediscover the brand's superpowers and hone in on the heart of the brand.
200+ paid media asset variations were developed for personalization
With 4 billion views and counting, e.l.f. is the first brand to exceed 1 million video creates and to become the #1 trending hashtag. Original music created by the amazing team at Movers+Shakers even got stars like Reese Witherspoon, Jessica Alba and Ellen Degeneres showing off their eyes, lips and faces on TikTok.
(with 89M reach)
Instagram view rate
(vs. 6% industry benchmark)
YouTube video completion rate
(vs. 25% industry benchmark.)
Ready to recharge your brand?
Drop us a line and tell us about your challenge.Contact Us