Herman Miller

Retail Excellence

Herman Miller

Coherent Consumer Journey

Uniting a network of independent dealers to guarantee an end-to-end brand experience.

Retail Challenge

In an effort to to deliver a premium brand experience at every touchpoint, Herman Miller partnered with Case to develop its co-branding solution for its certified dealers. Engaging in field research and an analysis of the brand’s North American dealer network, Case built a co-branding strategy and created a set of customizable tools that solidified the dealers’ association with the Herman Miller brand and increased customer engagement.

Herman Miller Map

Co-Branding Partners

Herman Miller certified dealers involved in the co-branding project development.

Playbook

Educating and inspiring dealers to become engaged brand ambassadors.

Herman Miller Playbook
Herman Miller Playbook
Herman Miller Playbook
Herman Miller Playbook
Herman Miller Playbook

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Website

A digital template that provides a best-in-class web experience and simultaneously builds the Herman Miller and dealership brands.

Herman Miller Website
Herman Miller Website
Herman Miller Mobile Herman Miller Mobile

Mobile

A powerful platform to leverage the need for an uncompromised shopping experience on mobile.

Trucks

Hard working design.

Herman Miller Trucks
Herman Miller Trucks

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