WHO WE ARE
- We are a multi-disiplinary team of brand specialists, visual designers, and project managers.
- We’re strategically grounded in everything we do.
- We’re passionate.
- We’re perfectionists.
- We’re flexible and fast-moving.
- We have a clean, beautiful aesthetic.
- We’re collaborative—and comfortable partnering with a client’s internal team or external agency.
WHAT WE DO
Since 2003, we’ve partnered strategically with brand-focused organizations worldwide to define and articulate their brands. Our services span three main areas:
- BRAND CREATION: We help create new businesses, new products and new services that resonate with consumers.
- BRAND RENEWAL: We re-think and re-invent our clients’ brands to build stronger emotional bonds that make people feel, reflect, and value their brands.
- BRAND COMMUNICATION: We act as brand stewards with existing brands to develop and execute ‘media neutral’ communication strategies that connect brands to people.
HOW WE WORK
- At Case, we believe good branding starts with understanding what motivates your audience.
- We examine trends, market forces, and explore how consumer desires affect your brand.
- We work alongside your team to identify new insights and opportunities that inform the brand and communication strategy.
- Once the brand strategy is approved, our team brings the brand vision to life.
- As needed, Case assists in validating the go-forward branding approach.
- Once validated, our team executes the brand direction in all applicable media.
Partnering with your team, we define business opportunities and brand objectives. We then build and execute a detailed plan to achieve those objectives.
Different companies start at different points. We offer a range of service offerings—from brand-communication support to complete brand stewardship.
- Brand strategy
- Identity design
- Messaging strategy
- Packaging design
- Digital strategy and design
- Art direction
- Publication design
- Rich media and video creation
Depending on the services required, Case can leverage its extensive network of best-of-class partners to ensure a holistic approach to any project.
- Web development
- Mobile and iOS development
- Search engine optimization
- Environmental design
- Public relations
- Customer analytics
- Event planning and execution
TRAVIS STRATFORD founding partner
Travis focuses on developing end-to-end branding solutions for clients such as The Estée Lauder Companies, Bloomingdales, Johnson & Johnson, and Valentino. Prior to founding Case, he was Interactive Creative Director for Estée Lauder’s Gloss, where he helped grow the online business for top Estée Lauder prestige-beauty brands including Bobbi Brown, Clinique, MAC, and Origins.
Travis began his career as an interactive strategy consultant working with Mercedes-Benz, Audi, and Timberland. He holds a Master’s in Integrated Marketing from Northwestern University.
ANTHONY YUMUL founding partner
Anthony had his first exposure to art direction while designing album covers and posters for his Las Vegas punk band. Now his experience and relationships reach across the fashion industry. Prior to founding Case, Anthony worked as the Design Director at Aveda, Creative Director at Style365.com and Art Director at Lloyd (+Co). Anthony’s past clients include brands such as Gucci, Fred Segal, Council of Fashion Designers of America, BIG Magazine, ICB and Glaceau Vitamin Water. His work is part of the permanent collection of the Smithsonian Cooper-Hewitt National Design Museum and has been featured in AIGA, The Art Directors Club, How, ID and The Society of Publication Designers.
ENOCH PALMER founding partner
Enoch began his design career founding the largest independent surf magazine in Hawaii. Since moving to New York City, his clients have ranged from retail design for Sephora and Bloomingdales, to editorial design for Time Warner, which included the concepting and design of Real Simple Magazine. Prior to founding Case, Enoch was Vice-President of Creative for Aveda, where he led the integration of high-fashion aesthetics and environmentally-friendly design for the award-winning brand.
His work is part of the permanent collection of the Smithsonian Cooper-Hewitt National Design Museum and has been featured in AIGA, Print, How, ID and Wallpaper.
JEFF JEPPESEN creative director/motion partner
Jeff’s creative journey has led him through various roles as a designer, photographer, musician, and director. Before coming to Case, Jeff was the design director at M·A·C Cosmetics where he was responsible for seasonal preview books, catalogs, displayer visuals, and special-event invitations. Jeff previously worked at Design M|W working on brands such as Takashimaya, William Lipton, Saks Fifth Avenue and West Elm. He has also worked on short films for Warner Brothers and Dreamworks. His work has been featured in design annuals such as AIGA, the Type Directors Club, and Communication Arts.
ROBIN MARSHALL brand strategist
With over 20 years of strategic communications and project management experience with apparel and beauty brands, Robin understands the need for clear strategies, concise messaging and consistent execution. Robin has led brand renewals for Catalent, several Johnson & Johnson brands including Aveeno, Clean & Clear and Acuvue, and has consulted on the creation of new brands.
Prior to Case, Robin was Vice President of Retail Communications & Operations for Ann Taylor, but her beauty product obsession is a result of her early career with prestige brands such as YSL, Christian Dior and Lancôme.
CAMERON KING associate creative director
Cameron came from a house of design and communication. Heavily influenced by the graphic design background of his father and broadcast journalism of his mother, he discovered at an early age a love for the creative process and in communicating creative concepts.
Cameron moved to New York City after finishing his BFA in graphic design at Brigham Young University where he also worked as student creative director for the College of Theatre and Media Arts. Cameron developed his art direction ability at Martha Stewart Living magazine directing photoshoots, earning awards from the Society of Publication Designers.
YANCY ZIMMERMAN account director
Yancy brings his high-level strategic perspective and knack for meticulous orchestration to every project. With a varied background that spans creative disciplines, he’s worked with industrial, graphic, and web designers; video, audio, and motion graphics artists; photographers; architects; and writers to create emotionally-engaging brand experiences for his clients.
Prior to joining Case, Yancy built and revitalized brands at Desgrippes Gobé’s New York office for clients like the United Development Company, Telefonica, RealD, The Neat Company, Tide, and Juicy Juice.
NATHAN SMITH account director
Nathan brings a depth of knowledge in both traditional and non-traditional marketing campaigns after working with brands such as Outback Steakhouse, LG Mobile, Valvoline, and Big O Tires.
Ever conscious of budgets, he understands the creative process well and ensures that all creative is delivered on-brand, on time, and to spec. He loves people and has traveled extensively to better understand cultures around the globe, including four months in rural India to learn if/how rural Indian advertising can be applied at a macro level.
Nathan holds a B.A. in Communication/Advertising, a B.A. in Russian, and a minor in Socio-Cultural Anthropology.
SALLY DEFORD finance manager
After a marketing career at Modern Organic Products (MOP), Sally joined the Case team in 2006 to oversee the company’s financial operations.
Sally holds a B.A. from Brigham Young University, plays guitar and upright bass in a bluegrass band, and is an accomplished fine art and documentary photographer.